Bonnie Raitt’s Music Sees Enormous Rise In Streams & Sales After Grammys Wins

Bonnie Raitt won three awards at the 2023 Grammy Awards. Before the main ceremony, she won Best American Roots Song for “Just Like That” and Best Americana Performance for “Made Up Mind.”

During the televised ceremony, Raitt won the all-genre Song of the Year Award for “Just Like That.” Her jaw dropped in surprise before she made her way onstage to give her acceptance speech.

She said:

“Thank you for honoring me, to all the Academy that surrounds me with so much support and appreciates the art of songwriting as I do…And people have been responding to the song partly because of how much I love and we all love [the late] John Prine, and that was the inspiration for the music for this song and telling a story from the inside…I don’t write a lot of songs, but I’m so proud that you appreciate this one and what this means for me and for the rest of the songwriters…”

 

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Raitt is not an unknown artist by any means. She’s been in the business for over five decades. She’s won a total of 13 Grammy Awards and is also a recipient of the Grammy’s Lifetime Achievement Award. To top it off, Raitt was inducted into the Rock and Roll Hall of Fame in 2000.

Despite this, some younger music fans are not familiar with Raitt. So they discovered her music for the first time after watching her win big at the Grammys this year.

According to Variety, Raitt’s music experienced an enormous increase in streams following the Grammys. The publication referenced tracking data collected by Luminate between February 4 and February 6.

“Just Like That” specifically experienced a 12,900% spike in digital song sales after the Grammy Awards. It also experienced a 6,000% increase in on-demand streams.

On an overall level, Raitt’s digital song sales increased by more than 2,000%. Her digital album sales increased by 605% and her on-demand album streams went up by 355%.

People clearly wanted to hear more from Raitt after the Grammy Awards! Tune in to the video below to watch her acceptance speech for Song of the Year.